Online advertising for the gamer generation
October 22nd, 2006
This is pretty much what will happen to every game given time . Seems a shame , in the grand scheme of things computer games are still very young , but they are fair game for advertisers.
After updating my version of SWAT4 to the latest patch from Vivendi, I soon discovered that the game was phoning home to grab posters to place in the enviroment of the game’s levels. Not only did it do this for every level that was played, but it also informed the advertisers of how long each poster was viewed, and by which gamer. Expect to see this kind of advertising and brand placement becoming standard fare in the very near future.
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