If we take the net as a metaphor for that global society then it’s inevitable that Coca-Cola and Disney World will take over. Because that is the one world – if the net retains its anarchic quality, its egalitarianism, its horizontal structure, as opposed to its pyramidical structure, then a plurality of different personhoods are possible. True communicativeness, not so much communication as communicativeness, a quality of communication not just a spectacle of communication, with a deep heart to heart or what Sufi called a ‘breast to breast.’ It’s possible the net could be a tool for this, and that is why I have retained some interest in it, though I have become more and more cynical and pessimistic. In as much that the net will be taken over by the Coca-Cola culture, it’s just going to be another medium like all other media. If the net can resist the centralization of capital and the centralization of militarism then it could fight against false globalism for a real solidarity of peoples, but is this going to happen I don’t know.
Link: Interview with Peter Lamborn Wilson.
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